Lao Ra released her new single, “Me Gusta” (ft. Afro B), today via Disruptor Records/RED MUSIC. Her most infectious and immediately assured release to date, “Me Gusta” is a world-colliding global pop hit – fusing elements of afrobeat, reggaeton, dancehall and Lao Ra’s own Bogota-via-East-London background. “Me Gusta” – featured on Spotify’s New Music Friday playlist today – follows her latest track ‘Body Bounce’ (ft. Konshens), which saw Lao Ra surpass 10 million streams across digital platforms. Having also recently opened for Zara Larsson and Joe Goddard, Lao Ra is confirmed to headline Haggerston’s Archspace on September 20th.
About the new track, Lao Ra says, “It’s about a woman who’s in control of her sexuality, looking for a situation where she doesn’t need to ask any questions, but can invite a guy to relax, drink some tequila and enjoy the moment while it lasts. I think it is important for women to own their desires and not be afraid of going after what they want.
With ‘Me Gusta’, Lao Ra continues to distill an eclectic array of underground sounds into songs with as much bite as they boast color. “Me Gusta” reaffirms Lao Ra’s innate ability to produce pop music with a lyrical sting in its tail; embracing the highs and lows of your heritage, and turning it into something unmistakably yours. And, this is unmistakably Lao Ra.
Lao Ra sought an escape from the looming talk of bombs and extradition in the Bogota playground by spending afternoons watching MTV, before discovering punk and deciding that if that scene originated in England, then Lao Ra would follow it there once she graduated high school.
New to the capital, Lao Ra then pursued a comically diverse run of different jobs, from stints as barmaid, a dog walker and working in a shoe shop to becoming the publicist for a smoke alarm manufacturer. She’d simultaneously been producing her own demos, but was struggling to find her voice. “I’d been trying to hide my Colombianness,” she says now. “I was inspired by bands who weren’t Colombian, so I was trying to do what they did – I didn’t realize I could mix it.” Citing acts like J Balvin and M.I.A. as helping her turn a corner, Lao Ra’s debut track “Jesus Made Me Bad” (over 200K Spotify Streams) ruffled feathers and the local charts back home. Since then, she’s had an acclaimed run of empowering early tracks winning her an international following.